How Your Fabrication Business Can Avoid the Black HoleA stone fabricator called me frustrated. He recently reviewed his marketing spend — $96,000 for the year. His website traffic was up. Form submissions were steady. The phone was ringing. But revenue had not moved. "I don't get it," he said. "We're getting leads. Where are they [...]
How Your Fabrication Business Can Avoid the Black HoleA stone fabricator called me frustrated. He recently reviewed his marketing spend — $96,000 for the year. His website traffic was up. Form submissions were steady. The phone was ringing. But revenue had not moved. "I don't get it," he said. "We're getting leads. Where are they [...]